I have almost completed my program for Vivid Ideas this year: we have close to 200 events already confirmed in the schedule, with 50 events within my signature program, that is, events I have developed and curated directly.
To help our audience in navigating this expansive (and some might say overwhelming) program, I've created eight themes which traverse this year's program: they're the big topics and trends which cross disciplines and which have an impact across the creative sector.
Here's more on the themes - click through to find the Vivid Ideas events which relate to each:
AUDIENCE, MARKET, COMMUNITY
How do you draw out passionate fans and align them to your cause? How do you identify what matters to your core following? How can you secure honest feedback and build a sense of ownership in your project or brand? Learn how to connect with your market, generate participation from your audience, and engage diverse communities.
Adapt your business or career to meet the emerging opportunities from the transformation of the global economy. What are the trends and disruptions lying ahead? How will today's industries transition their infrastructure and skill-base for a rapidly-evolving marketplace? Are you prepared to take advantage of demographic change and demand in the developing world?
SCIENCE, R&D AND CREATIVE INNOVATION
Gain a competitive advantage by drawing on the best research brains in our region. Build platforms for collaboration between the inventive thinking of the creative sector and the expansive explorations of big ideas from the fields of scientific, industrial and academic research. How can you work with organisations like CSIRO to get access to new technology? How can artists work within organisations to draw out essential questions and push conversations in radical directions?
Connect with experts in disruptive thinking and learn how to employ the problem-solving power of design thinking. Identify new approaches to reposition your brand, rethink your market, add value to your business, address systemic challenges or radically revise your product and service offering. Who are the experts you can access in your field? How can creative problem solving redesign the realms of business, education, transport, health care and beyond?
DIY AND MAKER CULTURE
Adopt the tools of hacker culture to redefine manufacturing, media and business. Start-up approaches to collaboration, iterative design and prototyping have changed the game, empowering small businesses, communities and individuals. How can you master crowdsourcing and crowd-funding to engage audiences and build support? What gives you the edge in devising and delivering your product, service or content?
LEARNING TO LEARN
Get ahead and build your skills for the creative economy. As the pace of change accelerates, your most important asset will be the capacity to learn how to learn: for your own career, or in guiding your organisation to be a resilient, adaptable source of innovation. How do you stay on top of trends and shape your own skill-set? How is education itself changing to meet the demands of lifelong up-skilling and a competitive global marketplace?
Whether it’s retail, hospitality or cultural industries or events, the visitor experience matters. So, how do you manage multiple touchpoints with your brand and offer unique, personal opportunities for engagement? Meet with global leaders and plan the way ahead and learn how to craft meaningful, memorable moments for your audiences and customers. Understand how digital media, innovative new interfaces and immersive environments are transforming UX.
THE BUSINESS OF BEING CREATIVE
Chart a course through creative waters. Look back at groundbreaking models established by industry icons, updated for today. Discover new strategies for attracting investment and assessing partnerships, and consider new pathways to generating content and audiences for our multi-platform world. Do the old rules of ownership and copyright support or restrict your ability to innovate? Do you need employees, co-founders, or the wisdom of the crowd, to make a creative project reach its potential?